YOUR TOP 20 GUIDE TO DIRECT MAIL SUCCESS

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Use a copy “hook” on the outer envelope

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In your copy be sure to use the word “you” multiple times

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Make sure your offer is clear & up front - a hidden offer is no use to anyone

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Don’t use a full stop at the end of your headline. It invites people to stop reading drop your mail piece

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For body copy of mail piece, use a readable serif typeface - ideally 10 or 12 point

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Keep text simple. People don’t pay attention the way they used to

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Don’t use a word they won’t know. It won’t impress. People will stop reading

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A page that looks crowded turns people off. Use plenty of white space

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Make reading easy by using short sentences & short paragraphs

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The signature must be legible. If not, you lose credibility

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Be sure to engage sub headings

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To ecourage your reader to keep reading, bullet points & bolding (used sparingly) are essential

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Use credible testimonials if you have them

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Avoid UPPERCASE TEXT. It’s more difficult to read

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Be sure to leave a line of space between paragraphs. It increases readership dramatically

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Make sure the order form is super easy to use with enough space. Get a 12-year-old to try it and make changes if it is not completely straightforward

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Use photography rather than illustrations. They are more believable

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Use money back guarantee. it is a strong tool for overcoming prospect inertia

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In your final stage of preparation, test the copy on someone who knows nothing about your campaign. Take note of their reaction & make changes as necessary

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Restate your major benefit in a carefully worded PS - it is often the first thing people read

This is an excerpt from an article by Frank Chamberlin in VoPP Mag

Promo

We are more than just print. In addition to our commercial offset and digital print solutions along with our Internal Creative Design Agency - Designco; we offer Branded Merchandise and Corporate Gifts. Have look at www.trendscollection.co.nz and let us know what you would like for us to supply.

With single use plastic on everyone's mind, clear your conscience and add your brand to our new Metro Cup.

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Metro Cups

Fashion inspired 340ml reusable glass coffee cup with a secure push on silicone lid and a wide heat resistant silicone band. The silicone lid and band can be mixed and matched into 196 colour combinations and the price includes one colour combination per order. Multiple colour combinations are available for an additional charge. Glass is a natural choice for a clean, pure taste and it offers an eco-friendly alternative to single use paper cups. Metro Cup is presented in an unbleached cardboard gift box with a window to show the branding and product care instructions on one side.

Colours

Mix n Match - Grey, White, Yellow, Orange, Pink, Red, Bright Green, Dark Green, Teal, Light Blue, Royal Blue, Dark Blue, Purple, Black.

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Keeping it Green

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There is nothing better than a Thai Green Curry. When Hellers launched their “My Main Course” inspiring homemade meals they wanted a trade presenter with a recycled kraft look. The problem with printing imagery on kraft board is the images can appear dirty because of the brown colour.

Solution….. Print on a high white uncoated board that is 100% Recycled (Cocoon Offset by B&F Papers) and print the kraft background in four colour process. This enables the images to be printed with complete clarity and white highlights and the food to look as good as it tastes while retaining a kraft recycled look and feel.

Great food with clever digital print and paper engineering.

Clean and Green...

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Our wonderful clients at Forte Health have made a genuine commitment to environmental sustainability, by implementing green features into the design of their hospital. As a result they became the first hospital building in New Zealand to have a Green Star Rating. Their commitment to the environment didn’t end there. As print partner, Croft Print enabled Forte to reduce their environmental impact by printing their marketing collateral on Cocoon 100% Recycled Offset Paper.

In addition to a great print reproduction, Cocoon by B&F Papers has allowed Forte to wear its environmental badge with honour. Gone are the days of just adding a recycled logo to the back of a document. Using the environmental benefits statement calculator  http://www.bfpapers.co.nz/EBS-Calculator  we were able to show the true environmental savings compared to printing on a similar non recycled paper.

Over the last 4 years of printing the Forte Health Patient Journey booklet the environmental impact savings are as follows

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We've Moved

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We are happy to announce that we have relocated to 1 Lunns Road.

After five years of searching we have finally settled in our new location on the corner of Lunns and Annex Roads. We are still the same New Zealand owned, family business offering you creative print solutions. Call us now for your next project.